Blogs, blogs, blogs, I am sure everybody who has access to computer and internet today has heard of this phenomenon and how it is going to change the global publishing industry.
Having been associated with the Internet industry for last 6 years, it was high-time that I put in my two bit on this interesting revolution.
What made me finally take the plunge...well I would say a lot had to do with this presentation my friend Biplove forwarded to me and asked my comments on it.
A slick presentation it talks of publishing industries status in year 2014. Loads of what it says makes sense, & then it goes into the realm of predicting (my analysis) technological developments - still easy to foresee in near future and more interestingly it talks of customer adoption of new technology and between the lines means profits, returns on investment and changes in human behaviour.
Have a look at the link, http://www.lightover.com/epic/ols-master.swf, pump up the volume and give your comments on the same.
My comments -
technical feasible.
customer adaptation - have my reservations - specially in mass appeal category. Yep people will be there who will use and swear by it. But will it completely change the face of industry as predicted I will like to get some more data.
The questions that rise in my mind are...
a) will online reading become so BIG that it will change the offline reading habits?
b) What h/w advancements will happen that will make online reading as pleasurable as offline reading (change my morning habit of reading online rather than going thru the various newspapers sitting on the throne?)
c) will online reading graduate from search, retrieve and refer more to reading as a habit?
d) what in fact will be shape of reading itself given the popularity of television, toon channels, kid channels that have made kids indulge more in watching than reading!!
e) how does all translate to Indian scenario? Will we go a step further?
what say??
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